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Introducing IA. How to talk about IA without sounding like a librarian. How humans categorize stuff. The IA process.

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Researching the business context. Researching the system’s content. Researching user needs and expectations.

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Clarifying the product vision. Understanding user mental models. Understanding system models. Creating conceptual models that bridge the two.

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How to design effective navigation, search, labeling systems, and metadata.

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How to communicate IA effectively with collaborators and stakeholders. Sitemaps, wireframes, prototypes, and other means of communicating intent. Validating IA directions.

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Aligning information architecture and product strategy. Ethical concerns. Managing change over time. (I.e., governance.)

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